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Privacy Policy

Published: August 17, 2026 · Effective: September 16, 2026

HamaHama (the "Service") establishes and publishes this Privacy Policy pursuant to Article 30 of the Republic of Korea's Personal Information Protection Act to protect users' personal information and promptly address related complaints. This Policy applies to all users of the Service's app and website.

English translation of the Korean Privacy Policy.

Article 1. Personal Information We Process

The Service processes the following personal information. The Service does not process unique identifying information, such as resident registration numbers, or sensitive information under Article 23 of the Personal Information Protection Act.

CategoryInformationRequired / OptionalLegal basis
Registration and loginAccount identifiers and email addresses provided by social login providers (Kakao, Google, and Apple); user IDs and nicknames chosen by usersRequiredPersonal Information Protection Act, Article 15(1)4 (entering into and performing a contract)
Information supplied by providers at registrationName (only if a name is set on the social account)OptionalPersonal Information Protection Act, Article 15(1)1 (consent)
Study measurementImages captured during study and the results of determining whether the user is studyingRequiredPersonal Information Protection Act, Article 15(1)4 (entering into and performing a contract)
Study recordsStudy start and end times, study time, subject names, and study statistics (study goals are stored only on the user's device and are not transmitted to the Service)RequiredPersonal Information Protection Act, Article 15(1)4 (entering into and performing a contract)
Study TogetherLive video and audio, participation records, group membership information, and study time rankings within groupsOptional (when using this feature)Personal Information Protection Act, Article 15(1)1 (consent)
Study timelapseImages captured during study and videos compiled from those images (processed only on the user's device)Optional (when using this feature)Personal Information Protection Act, Article 15(1)1 (consent)
NotificationsDevice identifiers for sending notifications and device type (iOS/Android)Optional (when notifications are allowed)Personal Information Protection Act, Article 15(1)1 (consent)
Automatically generated or collected informationIP address, access date and time, device operating system and app version, app usage records, pseudonymous identifiers for analytics, whether a user has study history or group membership, and aggregate advertising impressions and clicksRequiredPersonal Information Protection Act, Article 15(1)4 (entering into and performing a contract) and Article 15(1)6 (legitimate interests: preventing misuse)
Website advertising performance measurementWebsite visits and clicks, IP address, and browser and device informationOptionalPersonal Information Protection Act, Article 15(1)1 (consent)

The Service uses social login as its sole authentication method and therefore does not collect or retain passwords. Social login providers are separate personal information controllers operating under their own privacy policies, rather than processors acting on behalf of the Service. They provide the information above to the Service with the user's consent. Under Article 20(1) of the Personal Information Protection Act, users may request to be informed of the source and processing purposes of personal information collected from someone other than the data subject, and of their right to request suspension of processing. Advertising impressions and clicks are aggregated in a form that does not identify users.

Article 2. Purposes of Processing Personal Information

The Service does not use personal information for purposes other than those above. If a purpose changes, the Service takes necessary measures, including obtaining separate consent, in accordance with Article 18 of the Personal Information Protection Act.

Article 3. Camera Use and Processing of Captured Images

Article 4. Study Together: Live Video and Audio

Article 5. Study Timelapse

Article 6. Retention and Deletion of Personal Information

The Service deletes personal information without delay once the processing purpose has been fulfilled or the retention period has expired.

InformationRetention period
Account information (identifiers, email, user ID, nickname, and name)Deleted without delay when the account is deleted
Study records, subjects and statistics; group and video room participation recordsDeleted without delay when the account is deleted
Images captured to determine whether the user is studyingDiscarded immediately after the determination (not stored)
Live video and audioNot stored
Device identifiers for sending notificationsDeleted when the account is deleted or the user logs out. Identifiers of devices for which notification delivery repeatedly fails are automatically deleted.
User server access logs (IP address, access date and time)3 months from collection
Records of personnel accessing personal information processing systemsAt least 1 year, in accordance with the Standards for Measures to Ensure the Safety of Personal Information
App usage records (based on pseudonymous identifiers)Up to 14 months from collection

Deletion procedures and methods

Article 7. Outsourcing of Personal Information Processing

The Service outsources personal information processing as follows to provide the Service smoothly. Processing agreements set out in writing the requirements to comply with applicable laws, implement safeguards for personal information, prohibit use for other purposes, and return or delete personal information when the outsourced work ends. The Service manages and supervises these processors.

ProcessorOutsourced work
Google LLCSending notifications, analyzing Service usage statistics, and receiving user inquiries
Agora Lab, Inc.Providing real-time communication
Cloudflare, Inc.Content delivery and infrastructure operations
Meta Platforms, Inc.Measuring website advertising performance

The Service's origin servers are located in the Republic of Korea. However, when the features described in Article 8 are used, the listed information is transmitted to overseas processors. Under Article 26(6) of the Personal Information Protection Act, a processor may subcontract part of the outsourced work only with the Service's prior consent. In that case, the Service ensures that an equivalent level of personal information protection obligations is maintained. Changes to outsourced work or processors will be disclosed through this Policy.

Article 8. Overseas Transfers of Personal Information

The Service transfers personal information overseas as described below. Transfers related to Study Together, notifications, and access to the Service are made to the extent necessary to perform the contract with the user under Article 28-8(1)3 of the Personal Information Protection Act. Transfers for measuring website advertising performance are not necessary for using the Service, and users may stop them at any time by blocking cookies in their browser settings.

RecipientCountryInformation transferredTiming and methodPurposeRetention period
Google LLC
([email protected])
United StatesDevice identifiers for notifications, nicknames and group names included in notification messages, app usage records, and information entered by users in inquiriesTransmitted over information and communications networks when the relevant feature is usedSending notifications, analyzing Service usage statistics, and handling inquiriesUntil the outsourced purpose is fulfilled or the processing agreement ends
Agora Lab, Inc.
([email protected])
United StatesLive video and audio, and IP addressTransmitted over information and communications networks when Study Together is usedProviding real-time communicationNot retained after transmission
Cloudflare, Inc.
([email protected])
United StatesIP address, and device and app version informationTransmitted over information and communications networks when the Service is usedContent delivery and infrastructure operationsUntil the processing agreement ends
Meta Platforms, Inc.
([email protected])
United StatesIP address, browser and device information, and website visits and clicksTransmitted over information and communications networks when the website is visitedMeasuring website advertising performanceUp to 24 months after transmission
Refusing overseas transfers — Users may refuse overseas transfers of personal information under Article 28-8(2)6 of the Personal Information Protection Act, and may request suspension of processing already undertaken under Article 37 of the same Act. However, the transfers above are necessary for Study Together, notifications, and access to the Service, so refusing them prevents use of the corresponding features. Users may stop notification-related transfers by disabling notification permission in device settings, Study Together transfers by not joining video rooms, and website advertising performance transfers by blocking cookies in their browser. Other requests to refuse transfers may be submitted using the contact details in Article 15.

Article 9. Disclosure of Personal Information to Third Parties

The Service does not disclose users' personal information to third parties, except in the following cases:

Displaying nicknames, study time, and live video to other users in the same room or group through Study Together is part of providing the Service when users choose to use that feature.

Article 10. Automatic Collection Technologies and How to Refuse Them

Article 11. Automated Decisions

The following information about the Service's automated decisions is provided under Article 37-2 of the Personal Information Protection Act and Article 44-4 of its Enforcement Decree.

1. Use, purpose, and scope of automated decisions

The Service automatically determines whether a user is studying without human intervention. The purpose is to maintain the reliability of study records by recording only time actually spent studying. These decisions apply to users while they use study measurement or Study Together. Users who do not use these features are not subject to these automated decisions.

2. Main type of personal information used and its relationship to the decision

The Service uses images captured during study to determine whether the user is studying. Other personal information, including account information, study history, and group information, is not used in the determination. Past records and comparisons with other users do not affect the result.

3. Factors considered and the personal information processing procedure

4. Children under 14 and sensitive information

When children under 14 use the Service with the consent of a legal representative, automated decisions use the same purposes, information types, and procedures described above. The personal information processed is limited to images captured during study. In making automated decisions, the Service does not process sensitive information under Article 23 of the Personal Information Protection Act or unique identifying information. It does not generate or store biometric features intended to identify a specific person, such as facial recognition features.

5. How to request refusal or an explanation

Article 12. Rights and Obligations of Users and Legal Representatives

Article 13. Personal Information of Children Under 14

A simple explanation for children and teenagers
  • While you study, we take images with your camera to check whether you are really studying.
  • We delete each image as soon as the check is finished. We do not keep it.
  • We do not use facial recognition to find out who you are.
  • If you join a Study Together room, the other people in the room can see your camera video live. You can also study alone without joining a room.
  • If you have questions, ask with a parent through [Settings > Contact us].

Article 14. Safeguards for Personal Information

Article 15. Privacy Officer and Contact for Access Requests

The Service designates the following privacy officer to oversee personal information processing and handle related complaints and remedies. Requests for access to personal information are received and handled through the same contact.

Users may submit any privacy-related inquiries, complaints, or requests for remedies arising from use of the Service through this contact. The Service responds and takes action without delay.

Inquiries through [Settings > Contact us] are submitted through an external form service (Google LLC), so the information entered is stored on that provider's servers. If you do not want this, please contact us directly at the email address above.

Article 16. Remedies for Infringement of Rights

Users may seek dispute resolution or consultation from the following organizations for remedies relating to personal information infringements.

A person whose rights or interests are infringed by an action or failure to act by the Service in response to a request under Article 35 (access to personal information), Article 36 (correction or deletion of personal information), or Article 37 (suspension of processing, etc.) of the Personal Information Protection Act may file an administrative appeal under the Administrative Appeals Act.

Article 17. Changes to This Privacy Policy